The Scout III is a new take on a fairly classic watch style. It emulates the feel of a hot-rod car without forgetting that it's a watch first, and an homage second. This watch appeals to both watch lovers and gear heads without making any compromises.
Using premium materials without being outrageously expensive, and taking advantage of modern machining technologies and practices, the Scout III pushes conventional watchmaking forward symbolizing the same spirit as the original hot rod crews did with their Fords.
With a number of finishing options, this design can be tweaked to target various niche cultures within the car community. This lends to the potential of limited run special editions.
This level of detail and uniqueness in a watch, especially a US made one, typically demands a very high price. However, by using the robust and accurate Swiss movement, more attention can be directed solely to the domestically manufactured case. All of these aspects come together to make a watch that is far less expensive than its contemporaries while still offering a level of refinement befitting an entry level luxury watch.